Since 2023, Jennifer and her team have worked closely with Tualatin Valley Water District (TVWD) to raise customer awareness of the Willamette Water Supply System (WWSS). The new system will deliver an additional water supply to Washington County, Oregon to increase resiliency. A key challenge is helping 350,000 customers understand their new water supply and prepare for possible changes in its taste, smell, or appearance.

Currently, Jennifer and her team serve as trusted partners to TVWD, providing as-needed strategic guidance, collateral materials, video assets, and paid advertising expertise. They also provide crisis communications strategy.

In early 2025, Jennifer’s team launched a paid advertising campaign in Spanish and English. Early results show that TVWD’s website traffic increased over 400 percent, signaling increased project awareness. Additionally, Jennifer designed and facilitated a training for TVWD leadership to enhance capacity for speaking with the media.

In an earlier phase of the project, Jennifer and her team collaborated with all three project Owners, including TVWD and the cities of Hillsboro and Beaverton to build the campaign foundation. This included conducting extensive market research to understand customers’ needs and concerns about the new water supply. This data is the backbone of the campaign.

Jennifer directed the creation of 50 branded assets, including informational handouts, social media assets, a brochure, videos, animation, professional photography, branded merchandise, and more. Materials were created in both Spanish and English, and technical language was simplified to increase accessibility.

SERVICES

• Communications Planning

• Workshop Facilitation

• Master Messaging

• Stakeholder Identification

• Campaign Branding & Illustration

• Custom Logo Design

• Media Outreach Strategy

• Crisis Communication Training

• Paid Advertising

• Earned Media